“Which way do you put the welcome mat at your house? Do you welcome people into your house, or do you turn it around and welcome the people in the house to the outdoors?”
Scott Coe, founding partner of Cultivator Advertising and Design, develops his work for brands -- including TAXA -- around the idea of welcoming consumers into the outdoors. In this episode, using the title phrase created by Cultivator, Garrett and Scott compare notes on their formative years in the outdoors, sailing, and how technology changes the way we interact with the outdoors for better and worse.
